Post by account_disabled on Feb 24, 2024 3:45:35 GMT -6
The saga linked to Google Analytics and its evolution continues. From July 1, 2023, Google Analytics Universal properties will no longer process any data and all metrics relating to visits, events and user behavior can only be viewed in a new version of Google Analytics simply called GA4 . The transition to this new version had been announced for some time, and we had already talked about it more than a year ago in an article on our blog dedicated to SEO trends and news for 2022 . But considering the latest provisions on privacy, the email alerts that Google has been sending to all website managers for a few months and the physiological updates to the platform, further investigation becomes urgent. In this article we therefore try to better understand what Google Analytics 4 is , why it is necessary to switch to this new version and what aspects should be considered to make it a faithful ally of every online business .
We will do this without delving into thorny technical issues (which do exist), starting from Middle East Phone Number List the basics, directly quoting official Google statements and without taking anything for granted, in order to offer clear and exhaustive answers even to those who are not exactly "geeks". ”. What is Google Analytics for? Before talking about GA4 let's do a quick recap. Since its inception, the main objective of Analytics has been to provide companies and individuals with a free platform capable of monitoring the performance of their website and evaluating the results of digital marketing activities . The use of Analytics has provided companies and individuals with an amount of data that was previously impossible to recover (and perhaps think about). Quantitative data ( How many users visit my site? Which channel generates the most traffic?) and qualitative data ( What is the return on investment of that specific sponsorship campaign? In which channel should I invest the most?) which, if read precisely and well interpreted, they were able to direct company marketing investments correctly and in a data-driven manner .
The ultimate aim of Analytics has in fact always been to grow online businesses through data and Google Analytics 4 , the latest version/evolution of the platform, also preserves and greatly enhances this objective . Why Google introduced GA4 and what are the advantages User behavior and browsing methods have changed significantly in recent years. In today's measurement landscape, companies face new challenges in understanding the complex, cross-platform journeys of their customers, all while prioritizing privacy . Think of the incredible development of corporate web applications that can be downloaded onto mobile phones or the ever-increasing interest on the part of users and the Privacy Guarantor in the management of cookies . To paraphrase Google, previous versions of Analytics were adapted to a generation of online measurements anchored almost exclusively to the desktop versions of websites , independent sessions that did not take into account the use of multiple platforms (for example I browse on the computer, then continue on my mobile, then I book on the app) and data more easily observable from cookies . This measurement methodology is rapidly becoming obsolete.
We will do this without delving into thorny technical issues (which do exist), starting from Middle East Phone Number List the basics, directly quoting official Google statements and without taking anything for granted, in order to offer clear and exhaustive answers even to those who are not exactly "geeks". ”. What is Google Analytics for? Before talking about GA4 let's do a quick recap. Since its inception, the main objective of Analytics has been to provide companies and individuals with a free platform capable of monitoring the performance of their website and evaluating the results of digital marketing activities . The use of Analytics has provided companies and individuals with an amount of data that was previously impossible to recover (and perhaps think about). Quantitative data ( How many users visit my site? Which channel generates the most traffic?) and qualitative data ( What is the return on investment of that specific sponsorship campaign? In which channel should I invest the most?) which, if read precisely and well interpreted, they were able to direct company marketing investments correctly and in a data-driven manner .
The ultimate aim of Analytics has in fact always been to grow online businesses through data and Google Analytics 4 , the latest version/evolution of the platform, also preserves and greatly enhances this objective . Why Google introduced GA4 and what are the advantages User behavior and browsing methods have changed significantly in recent years. In today's measurement landscape, companies face new challenges in understanding the complex, cross-platform journeys of their customers, all while prioritizing privacy . Think of the incredible development of corporate web applications that can be downloaded onto mobile phones or the ever-increasing interest on the part of users and the Privacy Guarantor in the management of cookies . To paraphrase Google, previous versions of Analytics were adapted to a generation of online measurements anchored almost exclusively to the desktop versions of websites , independent sessions that did not take into account the use of multiple platforms (for example I browse on the computer, then continue on my mobile, then I book on the app) and data more easily observable from cookies . This measurement methodology is rapidly becoming obsolete.